Communications and Stakeholder Management
Workshop This workshop is the toolkit for managing stakeholders you did not get when you started
out as a project manager. Developed and refined by a Project Management Professional,
these are strategies for project managers and anyone who wants to improve their
Communications skills and manage Stakeholders more effectively.
For more information, please to contact us.
ALL IN ONE TRAINING! An introduction to factors affecting project communications and essential Planning Strategies for identifying, analyzing and managing stakeholders including Tips and Techniques gleaned from over 40 years of project experience and a Comprehensive Reference Manual including industry Best Practice Templates.
Developed and refined by a Project Management Professional (PMP),
with over 40 years of experience, through the use of discussions,
hands on exercises, case studies and lectures, "you-can-use-these-tools-
and-techniques- on real-world issues YOU have right-now:
Here's-how!"
You can use the opinions of the most powerful stakeholders to shape your projects at an early stage. Not only does this make it more likely that they will support you, their input can also improve the quality of your project
Gaining support from powerful stakeholders can help you to win more resources - this makes it more likely that your projects will be successful
By communicating with stakeholders early and frequently, you can ensure that they fully understand what you are doing and understand the benefits of your project - this means they can support you actively when necessary
You can anticipate what people’s reaction to your project may be, and build into your plan the actions that will win people’s support.6
This workshop is a great set of resources for seasoned and new
project managers and anyone participating in or assisting others
deliver projects.
Our workshops have helped hundreds of organizations manage
projects more effectively including the private sector, NGO's,
landowner organizations, ENGO's, conservation authorities,
municipal and provincial governments and federal agencies.
Project Managers spend an inordinate amount of time communicating with the project team,
stakeholders, customers and sponsor. To do this effectively, successful project managers must
understand how communications affects the project as a whole.
Communications processes provide a critical link among people and information that are
necessary for successful communications.
This course will address concepts and techniques that
will immediately impact your ability to communicate effectively.
A significant challenge project managers face is to fashion a high performing team. This course also provides an understanding of team forming dynamics so that project managers can quickly move teams from the forming stage to the performing stage.
Stakeholder Management
Stakeholder Management is an important discipline that successful project managers use to win
support from others. It helps them ensure that their projects succeed where others fail.
Stakeholders are a person or organization (e.g., customer, sponsor, performing organization or
the public) that is actively involved in the project, or whose interests may be positively or
negatively affected by the execution or completion of the project.
The actions the project manager takes in the execution of a project will impact stakeholders who
have power and influence over the projects. These people could be strong supporters of the
project - or they could block it.
This course will explore techniques used to; identify who the project stakeholders are; work out
their power, influence and interest and develop a understanding of the most important
stakeholders needs, wants and expectations.
Learning Objectives
1) Understand communications processes
2) Discover techniques for more effective communications
3) Understand the 4 stages of a team ( Forming , Storming Norming and Performing)
4) Understand stakeholder analysis processes
5) Discover techniques for analyzing stakeholder needs, wants and expectations
Workshop Approach
This workshop focuses on tools and techniques to discover the project's stakeholders, identify
and clarify their expectations, and develop a plan to manage these expectations.
Attention is paid to stakeholders' spheres of influence, including their influences on each other.
Political, legal, and community influences will be examined along with strategies to mitigate or
enhance such influences. Political and legal influences can include existing legislation as well as
future trends and directions.
Community influences could originate in the geographical, business
and social community where the project is occurring, the professional/technical community that
is involved in implementing the project and using its results, as well as other interested
communities of people.
Case studies are used as learning vehicles to develop an awareness of stakeholder expectations
and expectation management plans, and to tie stakeholder requirements to the project's scope
management, procurement management, risk management, and resource management plans.
It is highly recommended that the Project Management Planning Essentials Workshop be
completed before taking the Stakeholder Analysis and Risk Management Workshop, as the latter
builds on the former.
Workshop Outline
Communications and Stakeholder Analysis
Context
Definitions
Internal /External
Exercise # 1 – Case Study
• Identify Stakeholders
Identifying Stakeholders
The Timeline Test
The Affinity Test
Stakeholder Categories
Exercise # 2 – Case Study
• Categorize Stakeholders
Profiling Stakeholders
Characteristics
Postures
Exercise # 3 –Case Study
• Profile Stakeholders
Prioritize Stakeholders
Power / Interests
Exercise # 4 - Case Study
• Quantify Stakeholders
Stakeholder Analysis
Exercise # 5 – Case Study
• Analysis Stakeholder
Stakeholder Planning
Opportunities
Threats
Stakeholder Management Plan
• Involvement
• Information Requirements /Level Analysis
• Control
